Introducing Top Gun Alerts

The Top Guns Trading Alerts Service is a trading and market analysis service which delivers a professional's approach to stock selection, trading, and portfolio strategy - all in real-time. The service focuses on the "Top Guns" of the market, which we define as the top rated stocks in each market sector.

The Top Guns Trader is edited by Chief Investment Strategist, Mr. David Moenning. Dave is President and Chief Investment Officer of a Chicago-based Investment Management Firm and has been managing client money "live on the firing line" in the stock market since 1987. Mr. Moenning developed the Top Guns trading method for his clients seeking an active stock trading approach.

It's Really Two Services in One

THE TOP GUNS TRADER SERVICE-- Our objective is to identify shorter-term trading opportunities using our proprietary Top Guns universe. We focus our trading on 10 to 20 of the "Top Guns" of the market -- the top rated companies in terms of earnings strength and company performance. Ask yourself, why would you want to own a stock that isn't a market leader? Why trade any old company when you can own the market's top rated stocks? The Top Guns have the best earnings strength. The Top Guns have strong fundamentals. The Top Guns are in the Top Ranked industry groups. The Top Guns also have great technical "set-ups." So from our perspective, the Top Guns put the odds in your favor before you even make a trade.

"STATE OF THE MARKETS" -- Members are kept up to speed on the markets, breaking news, and our latest up-to-the-minute trading strategy via our "Daily State of the Markets" report published on our website. And then we review the market's "big picture" environment in our weekend "State" report.

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What You Receive:

We think it is important for those considering our service to know exactly what you will be receiving from us. So here's a summary of the reports you will begin receiving once you've signed up for a free-trial:

LIVE TRADE ALERTS -- We send a "real-time" TRADE ALERT! via email BEFORE every trade we make. These live reports tell members EXACTLY what we are about to do and why we are doing it. (To avoid any conflicts, we demand that editors wait until after members have received the TRADE ALERT! to actually enter our trades.) Each TRADE ALERT! includes the:

• The EXACT Amount we are Trading
  
• Company Name
  
• Ticker Symbol
  
• Limit Price we are willing to accept
  
• Upside Targets
  
• Downside "stop" points for active traders
  
• Explanation of WHY we are making the Trade
  

LIVE PORTFOLIO STRATEGY -- Included in each TRADE ALERT! is our up-to-the-minute portfolio strategy. We believe it is critical to understand WHY we are making every move.

"DAILY STATE OF THE MARKETS" Morning Market Analysis -- Start each morning with us as we prepare ourselves for the trading day (we think of this report as our "pre-game warm-up.") Please note that we do not believe in rehashing the news -- instead we strive to keep our members "in-tune" with the markets, economic data, and breaking news, as well as the important factors to the market each day. We also provide an Audio Version of the report for those members that prefer to multi-task while getting ready for the trading day. Available on the website before the bell each morning.

"THE BIG PICTURE" -- We believe it is vital to keep portfolios "in-line" with market conditions at all times. Therefore, each week we step back from the blinking screens and take a big-picture look at the "State of the Markets."

PORTFOLIO ROUND-UP -- Every week we update members on trading activity, current holdings, and performance of our trades.

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The Top Guns Approach

Our objective is to focus our trading on the "top guns" of the market -- which we define as the top rated companies in the top performing industry groups. We start with a proprietary list of 1500 Stocks - the largest, most liquid stocks traded in the United States.

On a weekly basis, we then narrow the field to our Top Guns universe. We begin by identifying the top industries in terms of relative strength, momentum, and industry indicators. Next, every stock is ranked in terms of earnings strength, earnings momentum and company performance. We then generate a list of only the top ranked stocks in each of the top industry groups and sectors. This cuts the field to approximately 150 "Top Guns."

Next, our Stock Selection Team reviews each chart from a technical standpoint in search of the best short-term trading opportunities. We then monitor the market at all times in search of entry points. And as we've stated, whenever we are ready to enter a trade, we send a real-time TRADE ALERT! e-mail with all the important details BEFORE we make the trade.

Although Top Guns is a growth oriented investment strategy, all of our portfolios employ risk management strategies to reduce exposure to market risk during severe Bear Market environments. In Bull markets we strive to maximize returns with our "own the best and ignore the rest" approach. However, when risk is high, our focus shifts to managing risk and preserving capital. Thus, a constant in our management approach is to remain flexible and take advantage of opportunities.

What Makes Us Different?

One of the questions we get asked all the time is: What makes our Top Guns Alert service different from all the other newsletters out there? Frankly, we believe there are three reasons why our service is compelling and is something that expert-level traders as well as investors of all levels shouldn't be without:

1. We are REAL MONEY MANAGERS - The Top Guns Trader is run by full-time professional traders, not journalists or investors who treat the market as a hobby. Our trading professionals average more than 17 years of experience of managing money in the stock market.

2. We run REAL PORTFOLIOS -- We put real $money$ on the line (ours). The Top Guns Trader is run EXACTLY as the alerts are sent and are "live" for all to see.

3. We Provide REAL-TIME GUIDANCE -- We keep you up to the minute with "live" Trading Alerts, real-time Portfolio Strategy, and real-time Market Analysis.

Performance, Performance, Performance!

While the stock market can be challenging at times, we have been able to consistently identify opportunities for profit.  Our Top guns TRADER Service Live Trading Record really tells the whole story.

In the first three years of service, we closed 397 trades. Of those 397 positions, 367 were closed for gains (92.4%) with just 30 losing trades (yes, every trading system has some some losers -- don't let anyone tell you differently!). 

There are lots of wild claims of success on the internet -- so to show you that we ARE DIFFERENT -- below is a table summarizing every single trade we've closed since we began offering the service to the online public in 2004 -- and remember, all of our trades are "live" so there's NO "cherry picking" going on here!

Real Money Managers Give You a "Professional Edge"

In case we haven't made it clear -- we aren't journalists or individuals who trade stocks as a hobby or to make a little extra money. Each individual on the Top Guns Trader team is a full-time investment professional and our head trader has been managing money for more than 18 years. We've succeeded in bull markets, bear markets, and everything in between.

In other words, unlike most newsletter writers, we are "live" on the firing line every single day and we make our living trading in the stock market.

Real Portfolios Give You Our Best Ideas

Our Top Guns TRADER Service is NOT a model portfolio. These are actual stock trades, with real money on the line (ours), which are run "live," in real-time for all to see.

Put simply, the fact that we have our own money on the line, in real life portfolios, means it is in our best interest to generate as much performance as possible. In short, this means you will see our very best ideas.

Managing Risk is Vital

We believe that managing risk is vital to long-term investment success! While there are never any guarantees with investing, the objectives of the management style utilized in our Top Gun Trading Alert Portfolio are as follows:

(1) Produce Winning Trading opportunities
(2) Focus on the Leaders and Ignore the Laggards
(3) Reduce Risk During Severe Corrections and Bear Market Cycles

In Bull market environments, we strive to maximize returns with our "own the best and ignore the best" approach. However, when risk is high (during Bear Markets and severe corrections), our focus shifts to managing risk and preserving capital. Thus, a constant in our management approach is to remain flexible and take advantage of opportunities.

Whatever your objective may be, it is our sincere hope that the Top Guns Trader can help you better navigate the markets and provide ideas to improve your investing performance.

Wishing you all the best,

David D. Moenning

Editor: Top Gun Alerts

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